If you’re depending on your home business enterprise for most of your income, you need to create a backup plan just in case. You need to have plans for every disaster which might befall you, such as your website going down or missing a shipment of product. When you have all your bases covered, you’ll find obstacles rarely impact you negatively.

Take some breaks during the day, but don’t get trapped by your television or other distractions. Long phone calls about personal things need to be avoided, as well as projects that take a while, like home improvement. Refresh your mind and body with active breaks like a short session of exercise or working in the garden.

Before you start your work from home business, set up a well-stocked office. Many people think it’s hard to work when they don’t have the things necessary to do the job.

You need a post office box for business mail. Do not make your home address your mailing address when you post your online ads. Taking this step allows you and your family to remain anonymous.

Working at home requires an office. It can be small, but it has to be organized. Make your working area inviting so that you can feel inspired, productive, efficient and calm there. Size is the last thing you should worry about.

Opening a checking account that is only for your business will help you keep track of what you are spending. Make sure all business transactions use this account. You will get a better idea of your progress. The credit card you use to make business purchases should be separate as well.

Save money by keeping good records about any expenditures you make for your business. This involves everything from fuel used for business trips to your internet service. Running your own business means that a lot of these expenses are now tax deductible. Keeping track of every nickel and dime is essential, because there is no reason to skip out deductions you are entitled to.

Don’t forget the importance of a functional website that sells the products for your work from home business. This is a great way for you to be able to broaden your target audience and increase the amount of sales that your business receives. Hiring the services of a professional web designer ensures that your website will be up and running in no time.

Determine what you want the price of the merchandise goods to be. Keep track of your production costs when you decide on pricing for your products. The standard formula for pricing a certain item should be double the cost associated to it. This equation will help you set a base price for wholesale items. The retail price should be set at three times the cost.

You should be both honest and realistic concerning the expectations you have for your home business enterprise. Are you offering fantastic products or services that will continually attract new clients? DO you have the experience to run your potential business in an honest fashion?

Although it may be difficult to resist giving customers special breaks or leniency when you are first building up your business, this can be a very dangerous practice for your bottom line. Set clear guidelines for payment terms in writing, making any penalties and interest transparent to the customer right on your invoices and website.

Compare your new home business enterprise to similar businesses in the area to determine what kind of price points you need to set up to stay competitive. Establish what your rates and fees will be using this information. Know what your value is and don’t be afraid to charge it.

Add a phone line dedicated strictly to your business. You can offset part of the cost of doing this with a tax deduction. If this is not something you want to do, make sure you still keep track of all your business related calls so that you can deduct a portion of your phone account.

As was stated, there are many who find the idea of being a successful business owner, and living the life they want, very attractive. Use what you’ve just learned to become profitable and successful.

Many people are searching for information concerning learn more at Home Business 360, but most don’t find the best information. This article has so much information, you’ll be ready to move forward with confidence. Now is the time to take the knowledge you have gained and apply it to your life!

The post How To Have A Business From Home That Pays The Bills appeared first on Small Business-360.

If you’re creating a website, you must look at it in more than one browser. What you see on your side may not always be what the others see on theirs. You need to know how your site looks to all visitors that are arriving at your page. Make sure to also send the site to someone running a different OS to make sure those browsers are compatible.

Include a search element that allows visitors to search within your website content. If visitors are searching for something specific, they should be able to use a search box. When there isn’t one available, they may just decide to try another site where they can find that information. Make sure the box is on the right at the tip of the page, which is where most visitors will look first.

Try not too overuse graphics. Graphics are essential to make sure your site is pleasing to the eye, but overusing them just clutters the page. You need to not use graphics to decorate things, you need to be sure they’re making your site better. Having the right mix of graphics will improve your site’s usability, too.

Try not to use JavaScript too much. It does provide more ways for you to build a responsive and transparent site, but it can be problematic for some visitors. Not all web browsers are alike, and they are updated pretty frequently. Keep in mind that not every single person who visits your site has the most up to date browser version. Also, everyone doesn’t enable JavaScript on their browsers. If you choose to use JavaScript every time, you will prevent some users from being able to effectively use your site.

Always keep your load times under 10 seconds. It is best if the page fully loads in just a few seconds. If the site takes too long to load, you run the risk of losing your audience.

Don’t lump all your topics together on one page. Separate topic of discussion throughout your site by putting them on separate pages. Not only will viewers be less confused, but search engines can pick up on your site easier, which gives you a higher ranking.

Master your subject matter fully before you try to share it on the internet. Good research will help you to create the ideal site. People will not come to your website if you don’t appear to know what you’re talking about. Knowing your subject is important when making a good blog.

Try using readable and professional-appearing fonts. Look at the font of a site and you can distinguish whether or not it’s professional. Avoid silly, bubbly or hard to read fonts and especially avoid obscure fonts that may not be supported by all browsers. If you use a font that not everyone has, a default font will appear on their computer. Try to use common browser fonts so your users don’t see unexpected type layouts.

Website design is a field that will become easier with practice. Try some easy web pages with C+ and HTML to learn the basics. It’s important to practice making sure you know the ropes of website creation.

It is wise to develop a sitemap you can reference for planning purposes. With this sitemap, you will be able to track how the structure of your website is developing. Now you’ll be able to fix areas that need improvement or add something you’ve forgotten. Nothing compares to having a clear visual overview of your project.

User Friendly

Keep user interface tools consistent and user friendly. For example, users should be able to click on text that is underlined. If your site is user friendly and consistent throughout all the pages, people will be more likely to remain on your site for longer periods, as well as visit your site more than once.

Become an expert on the cascading style sheet, also known as CSS. While HTML is important, CSS is even more important. These sheets are a formatting guide to your website and help your pages maintain consistency. This will also make it easier if you decide you want a layout change. You can switch just a single line of code and change the font color of every individual page!

Now you know how to make websites easily and effectively. Apply what you’ve just learned but keep learning more so that you keep up with any changes in the field.

Lots of folks want to understand the subject of how to grow your business but don’t know where to begin. Thankfully, this article contains excellent tips to help you move ahead. You do, however, need to apply what you’ve learned to realize any benefit from this article.

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Knowing how to use these techniques properly may be hard to start with. You have to be patient and well-informed for the best results. This article will review what needs to be done to help you find greater success with your website.

Make sure that your code is clean and concise to maximize your search rankings. JavaScript can be messy making it difficult for spiders to index your site. Using Flash without textual descriptions makes it impossible to index your site.

It is important to use a name that is rich in keywords for your domain. You want to make your website easy to find when people are searching for it on the web. Keep in mind that people will find your website via multiple methods like search engines or backlinks, not just from advertisements.

Web Spiders

You should do your best to help out the web spiders if you want to achieve a high rank. Give web spiders directions on making their way around your site, and they will more easily pull up your page due to keywords. You have to stress the important areas of your site by making a site map which lets a web spider get a hold of the hierarchy of your pages.

You want your site to be entertaining and grab people’s attention. A large part of search engine optimization isn’t just getting visitors to your site, its having them return and spend time on your webpages. Content is king, as a result.

Try to avoid using a lot of symbols like underscores in a URL. Search engines spiders have a difficult time navigating dynamic URLs, and as a result, may not index your site correctly. The best way to avoid this problem is by converting dynamic web addresses to static URLs that include your main keyword instead.

You can learn SEO on your own. These days, you’ll find that the SEO resources available to learn from are plentiful. There are plenty of websites to help you on your journey as well as some great books to read.

You want to be sure you provide a focused effort to each page of your site. Do not promote every product that you have on the site. This practice confuses customers, and as a result, they won’t return. A page focused on one program will have much better success results.

You must know how to utilize social media to help your page rank. Get to know more than Yelp, Facebook and Twitter. There are many specialized social sites that cater to specific groups, such as photography or interior design. Participate on those that are directly relevant with your business.

You don’t want to overuse keywords or try to use too many separate keywords when you are developing content. No more than twelve should be plenty. You can decide which keywords and phrases will be most relevant by using analytical tools.

Consider advertising products through podcasting. Podcasts, in either a video or audio format, are a great way to communicate with your customers with relevant information. These are becoming increasingly popular among consumers, and taking advantage of this popularity is as simple as grabbing a tape recorder or video camera. You should use meta descriptions attached to your podcast posting to make sure that search engine spiders can index them properly for ranking.

Image Links

Websites that effectively utilize search engine optimization almost never use image links. These image links only have linked URL files for the search engines to use for indexing.

Image links can be optimized for search engine ranking by adding an “alt” tag to each image. If the person viewing your site has blocked images from being seen, these tags will replace those images. These alt tags are read and indexed by the search engines, so putting keywords there helps to improve ranking.

Search Results

If you use the plural form or longer form of keywords, you will get more listings in the search results. Keyword stemming is applied by a few search engines. For example, if your keyword is “accountant,” searches for “accountants” or “accounting” may not lead users to your site. To use keyword stemming to your advantage, use the longer form, such as “accounting”, so that your site is returned with search results for accountant.

You must use content that is interesting to humans. While keywords aimed at bots and search engine crawlers are important, these machines have never made a purchase. Your site should be easy to read over. If that is not the case, you won’t be very successful.

If you changes hosts, ask if the host will forward your current pages to the new domain. This allows users to find your new website using their old bookmarks. You can also get redirect pages up on the older domain and that can lead the users there to your new site.

The information in this article should have given some pointers on how you can improve your own website. Stay focused on your goals, and start using this information right away.

The post Learn About Search Engine Optimization With These Simple to Follow Tips appeared first on Small Business-360.

Networking, howsoever frightening it may seem, could be a useful tool in promoting your business. Plan to listen more, and stress less on the selling. This is an important rule. To build relationships in networking events, is essentially searching for opportunities to assist others and receive help back.

Getting yourself an incomparable business card is an excellent idea. Having it printed on some novel material like stained card, wood veneer or slim plastic could work really well. You could also offer a special something on its back, a business tip perhaps. To make it more individual, having your photo printed on it is good. Your customer will find it easier to recall you and more difficult to throw away the card.

Sending people repeated reminders about your business through newsletters or ezines is a wonderful tool to use. Make it a simple and single page news source, which includes some advice and information about the latest promotions for the month. Starting a contest or survey is a good idea too.

There could also be a place for promoting your suppliers and customers on such missives. Remembering to keep the source of information current and relevant is the most important factor though; thereby strengthening your standing as a business that knows its industry and sector.

Your credibility rests on your customer’s testimonials in many ways so, requesting regular verbal feedback or carrying out short customer satisfaction surveys could work. Use these testimonials to your advantage and to your client’s.

Firstly, the quote could be used on your websites, within your newsletter or on your letterhead. However, quoting exactly, and highlighting the client’s name should be done wherever possible. This will give you and your client favorable publicity. Anonymous testimonials are mostly overlooked but, it is important to gain permissions before using anybody’s name of course.

Cold calls to your potential customers might make you nervous; this is understandable. However, to advance your business, this is one greatly recommended and proven method. One phone call may not get you an outright deal, but you might learn more about your customer’s needs.

it is important to follow etiquette when making marketing calls. Firstly, speak clearly and slowly; make sure your customer is able to understand you. Instead of plunging straight into a sales rhetoric, try establishing a relationship. Essentially, look for a scheduled time or seek consent to send additional material related to your business.

Referrals are likely to be an effective and low-cost way to enhance your credibility and improve your business. Without being aggressive, ask your customers and suppliers for their contacts, who may be interested with regards to your business. You could offer them useful contacts in return of course.

For beginning a new business, passion and persistence are notably two extremely important skills required. Pursuing these low-cost marketing tips for small businesses should help and, your profile will get a suitable boost. Hopefully, they could steer you on to further success thereafter.

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Most of them are free, though there are some that will take a small fee. Once registered though, you can easily create a profile and market your business through them. A business profile is easy to create, and should include a short description, pictures and contact information as a minimum.

After you set up the profile, you may not instantly get followers and friends, but you can self-promote quite easily. It will also be possible for people to find you via search engines or through other followers of course. You will also be able to promote your business page on the main company website and vice versa, which is also a great tool and way to exchange information of course.

One of the best areas where social networking sites work, is in uniting people according to their interests. Members share facts and ideas from their life, which most of the time is likely to interest their friends as well. So, whenever you get a friend through the site, all of their friends will also find out about your company. This is one of the most cost-effective marketing methods.

You are also able to contact people who are following you through the website. This gives you the opportunity to message your followers about the latest deals and offers or, keep them updated with company news. It is important not to overuse this option however, as this may quickly start annoying people and will only have a negative effect.

If there are any special offers and deals coming up, it is also great to promote them via your profile. Because these sites also work with smaller communities, it is possible to send out targeted deals. This feature also gives you the opportunity to track responses more effectively.

Using this forum for promoting business events and marketing events is good too. Attendances can be driven up, whilst it is much more cost effective a form of marketing than sending out separate newsletters, emails and running campaigns on the press on on television.

That major corporate players in the world use social networking sites for promoting themselves and the latest product launches, suggests the importance that they play. However, it is important that a company maintains its own site. As such, employing somebody to be responsible for each site on which a profile exists is important.

Promoting your business through social networking is not so much a choice anymore, such is the way it is exploited by other organizations. As such, at the very least a presence is needed. Updating this presence regularly is the key to real success, however.

The post How to Promote Your Business Through Social Networking appeared first on Small Business-360.

Networking may look daunting, but it is important not to fret. An important rule is to emphasize more on listening, rather than on talking. In a networking event, look for opportunities to help others; it is the way to build relationships.

Make your business card unique. Printing on some unusual material like textured card, plastic or wood or giving it an unfamiliar shape is good. You may also offer something special, such as a business tip, on the back. To make it more personal, get your photo printed on it. All of this makes it easier for your customer to remember you and harder for them to throw it away.

Use a newsletter to send people regular reminders about your services. This is a great way to build up a following, and to get potential customers to sign up. It could be as simple as a one-page source of news, including advice and the latest offers for the month.

You could also run a competition or poll on a newsletter or e-magazine. They can be used as a hub for authentic and current sources of information; thereby building up your reputation as a knowledgeable professional.

Customer’s testimonials are evidence of your credibility. It could be verbally given of course, but a short survey for customer satisfaction could be used too. For very positive comments, try to get your customer’s agreement to use their quotes.

Testimonials could be used for a dual advantage. The quote can be used on your website, on your letterhead or newsletter. Use the quote verbatim if possible and mention the name of your client if allowed. This will give your client good publicity if a B2B organization too of course.

Having to make a cold call to your potential customer could be a paralyzing thought. However, this is one highly targeted method for business promotion. You may not achieve an outright sale of course, but then, you could get a lot more information of your customer’s requirements and arrange a later meeting.

It is important to follow some basic rules when making calls. First, speak slowly and make sure you are being understood. Get to know your customer better, instead of heading straight away into a full sales pitch. Preferably, ask for an appointment or permission to send promotional material about your business.

To build up your credibility and increase your business, referrals could be an inexpensive and effective method. You may ask your clients and suppliers for say three contacts of people who might be interested in your business. However, there is no need to be aggressive about it. In return, you could offer three useful contacts from your side.

For a fledgling business, persistence and passion are the two most important skills required. Try and follow these low-cost marketing tips for small businesses given and include them in your regular marketing plan. Without a doubt, these will help to give your profile a boost, and you should be able to find your own way thereafter.

The post Discover Low-Cost Marketing Tips for Small Businesses appeared first on Small Business-360.

In the beginning, be sure you have the right skills to make it productive. You will need to be self-motivated, driven, determined, able to start things and finish them. Remember also, that there will be physical and mental aspects in preparation to get things started.

Research the market that you are looking into. This will help you come up with a well thought out plan. Take some time to research what things are in demand such as products and services. It is also good to check the competition.

A well thought out business plan is extremely important in that it will help focus your strategy and direction. Include a proposal for the company, the management team, what your products or services will be, initial finances requirements for the future. Also include in your proposal the operation and marketing strategies.

Look for feedback, support and sound advice in all areas that are necessary. This should start from the moment you come up with your idea, in the developmental phase and when established; it is an ongoing process. When you are heavily involved in your company you may not see everything that can be improved.

Check the legal rules, both federal, local and state, of beginning and maintaining a company. This may include registering for taxes, legal information on the type of company (limited company, partnership or sole trader), contracts, Health and Safety regulations and relevant employment laws.

After you have your financial plans on the cost of starting and maintaining your business, be sure to research financial opportunities at your disposal. Include financial backers such as existing associates or investors, money or overdraft from a bank or credit union. Friends and family may even lend you money to support your endeavor.

Another thing to ponder is how you will display or bundle your merchandise or service. Find ways to market your item such as through newspapers, television, radio, an online store, in a traditional store or by direct mail. Find cheap but effective ways to introduce people to your service or product.

Find someone you can trust to handle the accounting aspects of the organization. This person should be able to give you sound advice on the financial side of things. Keeping your records fine-tuned to stay out of trouble is naturally an important thing.

Before you even hire employees decide what kinds of skills or experience you would like them to hold. Look at the potential your employees will have in starting the company and helping it with expansion. Look at the work that needs to be done and fine tune the key skills needed where necessary and relevant.

Determine the foundation of starting a business by looking at the cost, the competitors and your availability to your employees and customers. Formulate how you want the organization to be viewed by all. Beneath everything though, it is the hard work and commitment which are all important.

The post Some Important Things to Consider About Starting a Business appeared first on Small Business-360.

An essential document, the business plan is intended to capture an organizations strategic financial and operational aims. A good plan should always contain certain things, to ensure it meets the basic objectives. These should be introduced in a way that is clear and concise as possible and should be further developed later on or when asked.

There should be an executive summary which essentially outlines the business proposal, along with an overview of what the aims are. It should also give a synopsis of what the key deliverables, (a company’s products or services), are intended to be.

In addition, the management team needs to be introduced in some detail. The resumes of key members of the team should also be attached as later appendices, and particularly highlight the areas for which they are to be responsible for.

An important part of any plan is the financial forecast, and the appendices which should be attached. Alongside the resumes mentioned above, the appendices should include things such as any market research information and any sales figures already attained.

These are the basics of course and, other than these, there are certain areas where detailed information needs to be given. Ahead of anything else, it is important to explain the driving forces and other factors that have led to the company being formed. Such information should include the goals, and growth expectations.

How a company will operate, in a nutshell, needs to be given. In this area, the features which make it different to competitors should be outlined. A commonly used term over recent years has been the USP; the Unique Selling Point. This is the time to mention it. Likewise, it is also important to include competitor information.

The marketing strategy to be entered into should also be mentioned. Included here needs to be information regards the channels to be exploited, the advertising that will be used, and any other relevant information.

The financial forecast is possibly the most important area of any plan; and the area that is likely to be most interrogated by potential investors. This should include pricing information, advertising and marketing costs, year on year projections and losses, staffing costs and, importantly, the investment required.

As critical a document as it is, it is good to get guidance from experts in every area when looking at how to write a business plan. This is certainly the case regards the financial forecast. Successfully done though, it can make the difference to getting adequate funding or falling at the first hurdle.

The post A Sound Business Plan is Essential appeared first on Small Business-360.

There should always be a backup plan, especially if your home business is your primary source of income. Establish contingency plans so you can face issues such as your website being offline or problems with your distributors. If you plan ahead, you will not end up in a rut while trying to fix things.

Join a couple of discussion groups and forums that discuss the topic of home based business. Search the internet and you will find a lot of great forums that you can become a part of. There also a variety of blogs that you can consult for more advice.

It’s important that you have an office with all the supplies you will need. Although it may seem trivial, people find it hard to get down to work if they are not comfortable with their space or they do not have the proper supplies.

Once your home business grows enough to require employees, you need to check up thoroughly on your potential workers before you hire them. You need to be certain that all of your employees are skilled and reliable so that they don’t destroy your business.

One possible moneymaker is offering lessons for an area in which you are skilled. A lot of people like to take private lessons instead of going to a school that costs more and has strict schedules. You can give lessons concerning hobby items, including painting, instruments and photography, right out of your home.

If you want to begin a home-based business, but aren’t sure what kind to begin, try looking online to see which ones work. Be careful though; there are many home based business scams on the web. Some websites sell information that can be gained elsewhere for free, or offer pricey courses on basic techniques. There are those tricky scams as well that take your money for various things. Remember, if it seems like too good of a deal, it probably is.

Select a name for the business that is special to you. Even if you’re not ready to host a business website, you need to get the domain name purchased. A lot of domains run under $10 annually; you want to secure yours before your competition does. When deciding to get a full site, post a single page site that contains your contact information and name.

What is your niche? Locate the type of customers who fit well with the products you sell. Selling will become quite easy after you accomplish this. Ask people how they feel about the niche you have chosen. Find out if they can refer you to customers, too. Go to trade shows or conventions to learn more about your niche.

Reduce your business expenses by taking any and all tax deductions that are available to you. You can save some money on taxes if you claim your deductions.

Set your work schedule. With set office hours, you will avoid working at all hours of the day and night. Take time off to relax and decompress, just like you would if you worked for someone else. You’ll still have a social life later on if you do this.

To succeed with a home business, you must understand your own cost structure. Many companies sell their service or product at double the price of the cost to offer or make it, which is a good plan. Sometimes people charge three or more times their costs successfully!

This article mentioned previously that another recession is coming and we are now in a depression. You might wonder “How can we get by?” Hopefully you have found the information you need to deal with starting up a business during these times.

These days, everyone wants to know about the world of Business, but not everyone knows where to turn for the right information. Thankfully, you came to the right place to help you get started with the learning process. Now put what you have read in this article to use.

The post Make Your Work From Home Business More Productive With These Tips appeared first on Small Business-360.

Any expense incurred by you for business purposes, such as lunch with a client, may qualify as a legitimate tax deduction. The time that you spend with them is a business expense. Just be careful that these clients are paying or potential clients, or you may not be able to get these deductions.

What else can you do if your business fails? Have backup plans for when your website goes down, not receiving much-needed supplies or equipment and anything else you can think of. You will not get caught short if you are prepared.

Find out what amount each item you are considering selling is selling for before you make the decision to sell it. Look at your competitors’ offerings, and try to beat their prices. Never talk negatively about your competition, focus on marketing your good qualities.

Mailing Lists

Build yourself a business mailing list. Be certain that your communications are not spammy. Mailing lists are perfect for announcing sales and special events within your company. Other business owners use mailing lists as an article marketing tool. Adding a signup section on the business website can let people join your mailing list.

Be a forward thinker. While it’s fine to celebrate your past successes, you need to realize that they have already occurred. The things that will happen in the future are things in which your focus needs to be. By continually updating your knowledge base, you stay up to date with current trends and future obstacles. You are sure to never be surprised.

To really make huge profits when running a work from home business, you need to take what are known as “prudent risks.” When you experiment and try new things, you can get new customers to visit your site. This can help you to make a lot of money. You don’t know how good something else potentially is if you do the same thing every day.

You need to stay in contact with your customers and share things with them. Use newsletters, optional e-mail or text alerts to relay any new information or specials you implement. Don’t send customers too many messages, because they may get irritated.

Take every possible opportunity to spread the word about your business. If you’re speaking with someone and they say something related to your business, start talking about it. Also, make sure to carry business cards wherever you go and hand them out when you get these types of opportunities.

Working solely from the comfort of your own home has its charms, but soon you will miss interacting with people in a face-to-face environment. Try to make it out to other locations throughout the week to keep up those personal interactions.

Swap online ad placement with other home business entrepreneurs. Sharing advertising space can increase traffic to all of the participating sites and increase their search engine rankings. When customers click on your links, they should be clear on where they are going and what your products and services are; you can help with this process by using clear, specific advertising.

People should be able to contact you by telephone, mail or email. A list of products purchased after questions have been answered should be kept. Your response might have led to their purchase decision; so find out what it was that influenced their decision, and apply that method again.

A work schedule is essential for a successful work from home business. One pitfall of a home business is losing family time, but being organized and having a schedule will prevent that. It can make you burnt out really fast and cause discontent in your family. It may be a challenge when you first enforce a schedule, but your loved ones and friends will appreciate knowing when they can see you and when they need to wait.

Consider employing the help of an accountant to manage your business’s financial information. Time is money, and everyone can agree that learning the intricacies of the tax code takes quite a lot of time.

Track all of the mileage that you accrue traveling for your business. This is a deductible if you keep records of why the mileage was related to business expenses.

If you’re running a business from home, you need to put a lot of work in. But you must also makes some time for relaxation, too. Take personal time for your family and friends so that you can decompress and relax. You will surely burn out if you are working around the clock, all week long. Work only during normal business hours unless you absolutely have to do some overtime, then take the rest of the time to chill out!

Remember everything you have read. It is important to remember all this new information and apply it to your work from home business in order to be successful. Unless you try out these tips, you’ll never better your business.

Learn more at Home Business 360,

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